SOCIAL MEDIA STRATEGY
Joe Buccino has extensive experience expanding and developing the size and reach of personal and organizational social media accounts. He has managed the social media accounts of some of the most prominent U.S. military organizations, such as the 1st Armored Division, 82nd Airborne Division, and U.S. Central Command. In 14 months, he grew the XVIII Airborne Corps Twitter account from 470 followers to 70,000. He has also managed the social media account of U.S. Deputy Secretary of Defense and then Acting Secretary of Defense Patrick M. Shanahan.
Let him leverage his expertise for you.
Joe Buccino is a master marketer. Within the US Department of Defense, he is recognized as a branding expert. He branded the XVIII Airborne Corps as the U.S. military's premier command for innovation. In 2022, he conceptualized and developed campaign plan for U.S. Central Command centered around three tenets: People - Partners - Innovation. He created successful recruitment campaigns through the defense tech press to identify CENTCOM as the premier DoD command for military innovation. Through his branding efforts, CENTCOM attracted high-quality military officers desiring to work with cutting-edge technology (AI platforms, ML, unmanned systems).
Let him create the identity for your organization that matches your goals